About EcoTrack™
Q: What is EcoTrack?
A: EcoTrack is a product sustainability verification system that uses badges, QR codes, and interactive scan pages to show consumers how to properly dispose of packaging. It helps companies prove their eco efforts and guides shoppers in making responsible choices.
Q: Who is EcoTrack for?
A: Any brand or business with physical products — from food and cosmetics to fashion and packaging — who wants to prove their commitment to sustainability and give customers simple, trusted recycling instructions.
Q: Why does EcoTrack matter?
A: Recycling is confusing, and greenwashing is everywhere. EcoTrack makes it simple and trustworthy. We show people exactly what to do with packaging, backed by real data and verified materials.
Q: Is this the same as government certification?
A: No EcoTrack is an independent private verification system. However, our recommendations are based on real UK recycling infrastructure and disposal standards.
Q: What makes EcoTrack different from a recycling symbol?
A: Traditional recycling symbols often mislead or confuse consumers. EcoStar goes further — delivering dynamic, location-aware recycling instructions and material-specific icons through a live QR scan page. It’s education, not just a label.
Q: Can small businesses use EcoTrack too?
A: 100%. In fact, we built EcoStar to be accessible to indie brands, makers, and startups. Our Bronze tier is free forever, and our tools are simple enough for one-person teams.
Q: What kind of packaging can be verified?
A: Everything from food wrappers and drink cans to cosmetics, mailers, and apparel packaging. If it ends up in the bin, we can help verify it and guide proper disposal.
Q: Is EcoTrack only for eco-friendly companies?
A: No — it’s for honest companies. Even if your product isn’t fully recyclable, EcoTrack helps you show transparency, offer guidance, and work toward better materials over time.
How It Works For Businesses
Q: How does the QR code system work?
A: Each product gets a unique QR code. When scanned, it opens a live EcoStar page showing materials, recycling instructions, tips, and an eco-rating.
Q: Can I link a QR code to multiple products?
A: We recommend one QR per unique product/package type to ensure accurate instructions, but we do offer bulk tools for similar items.
Q: What is the EcoStar™ rating system?
A: It’s a 1–5 star scale that shows how recyclable and responsible your product packaging is. It factors in materials used, end-of-life pathways, and clarity of disposal instructions.
Q: Can I edit my scan page later?
A: Yes. All paid plans include access to your product dashboard where you can update materials, images, or info anytime.
Q: Do I need a designer or developer to set this up?
A: Not at all. We provide everything — QR codes, scan page setup, and even pre-made badge files.
Q: What kind of data can I see from my QR scans?
A: Paid plans include basic analytics like total scans, location heatmaps, and device types. Premium tiers unlock deeper engagement insights and reporting tools.
Q: Can I use EcoStar with packaging I already printed?
A: Yes! You can print and stick QR labels directly onto existing products. We also offer printable PDF kits with layout guidance and official badge graphics.
Q: What happens if a customer scans the code in a different country?
A: The scan page still loads — but recycling guidance stays UK-focused for now. We’re working on regional adaptations for other countries based on their recycling systems.
Pricing & Plans
Q: How much does EcoStar cost?
A: We offer multiple tiers:
Bronze (Free) – Basic badge and static scan page
Silver – Interactive page, basic audit
Gold – Enhanced features and listing
Platinum – All features + branded setup
Verification Pack (one-time fee) – PDF cert + QR kit
Featured Brand – Boosted exposure
- All prices are available by request
Q: Do I need to pay to use EcoStar?
A: No — Bronze tier is free forever. You can upgrade at any time to unlock more features and better visibility.
Q: Is this a monthly subscription?
A: Yes, for Silver/Gold/Platinum and Featured Brand. The Verification Pack is a one-time payment.
Q: Do you offer discounts for multiple products or bulk uploads?
A: Yes — custom pricing is available for manufacturers, wholesalers, or anyone verifying 10+ products.
Badges & Verification
Q: What’s the difference between Bronze, Silver, Gold, and Platinum?
A:
Bronze: Free, basic static info only.
Silver: Interactive scan page, material icons, EcoStar audit.
Gold: Full recycling guidance, audit + explanations, featured listings.
Platinum: Custom branding, analytics, and pro-level support.
Q: Are badges based on actual recycling data?
A: Yes. We base our guidance on UK municipal recycling standards, waste stream realities, and packaging best practices.
Q: Can I display the EcoStar badge on my packaging?
A: Absolutely. We provide downloadable files for use in print, product packaging, and online.
Q: What if my product is not recyclable at all?
A: That’s fine. We’ll still issue a rating with clear instructions for disposal (e.g., “Rubbish Bin”) — transparency is what matters most.
Q: How do I qualify for a higher EcoStar badge?
A: We assess your packaging materials, recyclability, clarity of labeling, and disposal outcomes. To level up, you can update your packaging or improve your guidance — we’ll re-audit at no extra cost on paid plans.
Q: Can I upgrade my badge later?
A: Yes. You can move from Bronze to Silver, Gold, or Platinum anytime. Your scan pages, QR codes, and data stay intact — only your badge level and features change.
Q: Are EcoStar badges legally required or government-backed?
A: No — EcoStar is a voluntary, independent system. It’s designed to build trust with consumers and help brands showcase sustainability without relying on confusing regulatory logos.
Q: Do I need to send physical samples for verification?
A: In most cases, no — our audit is fully digital. You’ll submit product details, material breakdowns, photos, and spec sheets. However, we may occasionally request physical packaging for due diligence, especially for higher-tier badges. If you have sustainability or material certifications (e.g., compostability, FSC, EN13432), we strongly encourage you to upload them during the process.
Updates & Tech
Q: What happens if recycling rules change?
A: We update all scan pages automatically based on UK guidance. You’ll be notified of any material changes.
Q: Do you offer API access?
A: Yes — available for Platinum users and enterprise clients. This allows automated updates and integration into your systems.
Q: Can I track how many times my QR is scanned?
A: Yes. Gold and Platinum plans include scan analytics so you can see usage patterns and engagement.
Q: Is the system mobile-friendly?
A: 100%. All scan pages are responsive and optimized for smartphone use.
Sign-Up & Support
Q: How do I get started?
A: Just click “Get Verified” on our website. You’ll choose your plan, submit product info, and receive your QR kit within 24–48 hours.
Q: Do you offer customer support?
A: Yes — email support for all plans. Platinum plans include scheduled calls and setup assistance.
Q: Can I cancel anytime?
A: Yes. You can cancel your subscription anytime through your dashboard, no questions asked.
Privacy & Security
Q: Do you collect user data when someone scans a QR code?
A: No personal data is collected. We track anonymous scan metrics only (like what product was scanned and where it was scanned).
Q: Is my company data private?
A: Yes. Your internal uploads and material information are never shared with third parties.
Extras & Trust Signals
Q: Can I use EcoStar on Amazon, Etsy, or eBay listings?
A: Yes. Many sellers add their badge and QR link to product descriptions or image galleries to stand out.
Q: Can I get a certificate to prove I’m verified?
A: Yes — the Verification Pack includes a formal certificate you can use for pitches, tenders, and marketing.
Q: Can I get featured on your homepage or newsletter?
A: Yes — opt into the “Featured Brand” add-on for top placement across our channels.
Q: Is this just for UK companies?
A: Right now, EcoTrack and EcoStar is tailored for UK recycling rules. But we’re expanding — EU, US, and global variants are on our roadmap.