Last Updated: [1 August 2025]
At EcoTrack, we take your privacy, rights, and data protection seriously. This document outlines how we collect, use, protect, and share data, how we use cookies, and the terms you agree to by using our services.
Who We Are
EcoTrack is a UK-based sustainability platform helping businesses, councils, and individuals improve recycling behavior through QR-based packaging insights and EcoStar product ratings.
Website: https://eco-track.co.uk
Email: info@eco-track.co.uk
Privacy Policy
What We Collect:
When using our services, we may collect:
- Date and time of QR code scans
- Approximate scan location (region/town level, not precise GPS)
- Device/browser type
- Website usage data
- Submitted contact details (name, email, company)
- Preferences and communication history (e.g. forms, newsletters)
How We Use This Data:
- To monitor scan activity and behavior by area
- To improve product information and recycling outcomes
- To generate reports for businesses, councils, and brands
- To send updates, newsletters, or marketing (if opted in)
- To respond to queries and support requests
We do not sell your personal data.
Sharing of Data
We may share anonymised or aggregate data with:
- Local councils or government partners
- Product manufacturers, retailers, or eco brands
- Service providers (e.g., hosting, analytics, email tools)
All data shared is aligned with GDPR and handled securely.
Legal Basis for Processing
We process data based on:
- Consent – for marketing and communications
- Legitimate interest – to improve user experience, reporting
- Legal obligation – where required by regulation
You may withdraw consent at any time.
Your Rights Under UK GDPR
You have the right to:
- Access data we hold about you
- Correct or delete your data
- Withdraw consent or unsubscribe from emails
- File a complaint with the ICO
Contact us at info@eco-track.co.uk for any requests.
Cookies Policy
What Are Cookies?
Cookies are small text files placed on your device to improve website functionality and performance.
What We May Use:
- Essential Cookies – core functionality (e.g., page load)
- Analytics Cookies – anonymous usage stats (e.g., Google Analytics)
- Marketing Cookies – if we use email or ad pixels in future
You can disable cookies in your browser settings at any time.
Terms of Use
By using EcoTrack services or scanning our QR codes, you agree to:
Acceptable Use:
- Use our platform lawfully and respectfully
- Do not scrape, clone, or misuse content
- Do not impersonate or misrepresent EcoTrack services
EcoStar Rating Disclaimer:
EcoStar scores are based on available data and eco-assessment frameworks. Ratings may evolve as materials, laws, or certifications change.
Limitation of Liability:
We are not liable for damages arising from use of the website, scan data, or eco advice.
Changes to This Policy
We may update this policy at any time. The most current version will always be available at https://eco-track.co.uk/privacy
Contact
EcoTrack Ltd
📧 info@eco-track.co.uk
📍 United Kingdom